Cleaning Growth Architecture & Performance Models.

Real campaign results from cleaning businesses across the US — verified lead volumes, CPL reductions, and growth strategies built for each cleaning niche.

20
Published Case Studies
20
US Markets Covered
4
Outcome Categories
18
Business Types Served
How SparklePro Scaled from 11 to 47 Monthly Residential Cleaning Leads in Austin Preview
Lead Volume
60 Days
Before
11
Monthly Leads
After
47
Monthly Leads
Residential Recurring Cleaning · Austin, TX

How SparklePro Scaled from 11 to 47 Monthly Residential Cleaning Leads in Austin

+327% Leads at $18.60 CPLRead Study →
Slashing Cost Per Lead by 65% for a Commercial Janitorial Provider in DFW Preview
Cost Per Lead
90 Days
Before
$88.50
Cost Per Lead
After
$31.20
Cost Per Lead
Commercial Office Janitorial · Dallas-Fort Worth, TX

Slashing Cost Per Lead by 65% for a Commercial Janitorial Provider in DFW

65% CPL Drop & 8 Commercial ContractsRead Study →
Scaling an Airbnb Turnover Service from $800 to $3,200/mo Ad Spend at 5.2x ROAS Preview
Scaled Spend
120 Days
Before
$800
Monthly Spend
After
$3,200
Monthly Spend
Airbnb & STR Turnover Service · Miami, FL

Scaling an Airbnb Turnover Service from $800 to $3,200/mo Ad Spend at 5.2x ROAS

4x Budget Scale at $16.80 CPL (5.2x ROAS)Read Study →
Website Rebuild Drives 4.1x Conversion Surge for Denver Post-Construction Crew Preview
Website Rebuilds
45 Days
Before
1.8%
Conversion Rate
After
7.4%
Conversion Rate
Post-Construction Builder Clean · Denver, CO

Website Rebuild Drives 4.1x Conversion Surge for Denver Post-Construction Crew

7.4% Conversion Rate & $42k QuotedRead Study →
Generating 58 High-Ticket Move-In/Move-Out Inbound Inquiries in Seattle Preview
Lead Volume
60 Days
Before
14
Monthly Leads
After
58
Monthly Leads
Move-In / Move-Out Specialist · Seattle, WA

Generating 58 High-Ticket Move-In/Move-Out Inbound Inquiries in Seattle

58 Leads/mo & $22k Monthly RevenueRead Study →
68% CPL Reduction Across Targeted Chicago Neighborhood Campaigns Preview
Cost Per Lead
75 Days
Before
$62.00
Cost Per Lead
After
$19.80
Cost Per Lead
Residential & Carpet Cleaning · Chicago, IL

68% CPL Reduction Across Targeted Chicago Neighborhood Campaigns

68% CPL Reduction & 26 Recurring ClientsRead Study →
Scaling an Eco-Friendly Cleaning Service from $950 to $3,800/mo Spend in Orlando Preview
Scaled Spend
90 Days
Before
$950
Monthly Spend
After
$3,800
Monthly Spend
Eco-Friendly & Non-Toxic House Cleaning · Orlando, FL

Scaling an Eco-Friendly Cleaning Service from $950 to $3,800/mo Spend in Orlando

4x Budget Scale at $21.40 CPL & $14.2k MRRRead Study →
Enterprise Website Rebuild Powers 44% RFP Win Rate for Silicon Valley Janitorial Preview
Website Rebuilds
120 Days
Before
12%
Proposal Win Rate
After
44%
Proposal Win Rate
Tech Office & Cleanroom Janitorial · San Francisco & Silicon Valley, CA

Enterprise Website Rebuild Powers 44% RFP Win Rate for Silicon Valley Janitorial

44% Proposal Win Rate & $28.4k New MRRRead Study →
Turning a two-van residential round into a full recurring book Preview
Lead Volume
90 days
Before
14
Monthly booked jobs
After
38
Monthly booked jobs
Residential Recurring Cleaning · Columbus, OH

Turning a two-van residential round into a full recurring book

From 14 to 38 booked jobs/moRead Study →
Breaking into recurring office contracts from residential work Preview
Lead Volume
120 days
Before
0
Commercial contracts
After
4
Commercial contracts
Office and Commercial Janitorial · Charlotte, NC

Breaking into recurring office contracts from residential work

0 to 4 recurring office contractsRead Study →
Winning multi-listing hosts instead of one-off turnovers Preview
Scaled Spend
90 days
Before
9
Listings serviced
After
31
Listings serviced
Airbnb and Short-Term Rental Turnover · Nashville, TN

Winning multi-listing hosts instead of one-off turnovers

9 to 31 listings servicedRead Study →
Charging a premium without competing on hourly rate Preview
Cost Per Lead
60 days
Before
$61
Cost per lead
After
$27
Cost per lead
Deep Cleaning Specialist · Portland, OR

Charging a premium without competing on hourly rate

CPL halved from $61 to $27Read Study →
Replacing one-off site cleans with builder relationships Preview
Scaled Spend
120 days
Before
1
Repeat builder accounts
After
6
Repeat builder accounts
Post-Construction Builder Clean · Phoenix, AZ

Replacing one-off site cleans with builder relationships

1 to 6 recurring builder accountsRead Study →
Owning fabric-specific searches instead of generic cleaning terms Preview
Website Rebuild
45 days
Before
1.1%
Mobile conversion
After
4.6%
Mobile conversion
Carpet, Rug and Upholstery · Minneapolis, MN

Owning fabric-specific searches instead of generic cleaning terms

1.1% to 4.6% mobile conversionRead Study →
Making a green claim that survives scrutiny Preview
Website Rebuild
60 days
Before
$185
Average job value
After
$240
Average job value
Eco-Friendly Residential · Boulder, CO

Making a green claim that survives scrutiny

$185 to $240 average job valueRead Study →
Building a letting-agent pipeline instead of chasing tenants Preview
Lead Volume
90 days
Before
2
Agent accounts
After
11
Agent accounts
Move-In and Move-Out Turnover · Tampa, FL

Building a letting-agent pipeline instead of chasing tenants

2 to 11 agent accountsRead Study →
Running five territories without five separate ad accounts Preview
Scaled Spend
150 days
Before
1
Territories advertising
After
5
Territories advertising
Franchise and Multi-Location · Dallas, TX

Running five territories without five separate ad accounts

1 to 5 territories on one systemRead Study →
Answering inside five minutes instead of the same day Preview
Cost Per Lead
30 days
Before
6 hours
First response time
After
Under 5 min
First response time
Commercial Janitorial · Kansas City, MO

Answering inside five minutes instead of the same day

6 hrs to <5 min response, 127% revenue liftRead Study →
Moving from offices into medical and clinical facilities Preview
Lead Volume
150 days
Before
0
Facility contracts
After
3
Facility contracts
Medical and Clinical Facility · Atlanta, GA

Moving from offices into medical and clinical facilities

0 to 3 medical facility contractsRead Study →
Finding out which keywords actually produced booked jobs Preview
Cost Per Lead
60 days
Before
None
Attributed bookings
After
Every job
Attributed bookings
Mixed Residential and Commercial · Las Vegas, NV

Finding out which keywords actually produced booked jobs

Cost per booked job: $87 to $43Read Study →

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