Name: AmericaCleanLeads
Address: US
Price range: $$

Diagnosis

The Challenge & Starting Point

Broad-match campaigns attracted price-sensitive shoppers expecting a standard tidy. These leads bounced hard when they received the deep-clean quote. The budget was funding proof that the service was unaffordable for people who were never the right customer in the first place.

Execution

What We Engineered & Deployed

Added a room-by-room intensity selector on the landing page that makes the difference between a standard and deep clean visible before any form is submitted. Keyword targeting narrowed to explicit deep-clean and move-out intent. Standard-clean terms were added as negatives across all campaigns.

Outcome

The Measurable Growth Results

CPL dropped from $61 to $27 on the same monthly budget. Total lead volume decreased by 31% but booked-job revenue held flat—because the leads that converted were genuinely in-market for deep-clean pricing and the close rate doubled.

Replicate This Result In Your Metro