Answering inside five minutes instead of the same day
Client: Commercial Janitorial in Kansas City, MO
The Challenge & Starting Point
Inquiries were answered at the end of the working day—by which point facility managers had already spoken to two other vendors. The Google Ads campaign was performing; the follow-up process was silently hemorrhaging every dollar spent to generate those leads.
What We Engineered & Deployed
Implemented tracked call forwarding routed to the owner's mobile with an automatic SMS acknowledgment triggered on every form submission. A 2pm inquiry now receives a response within seconds rather than at 7pm when the day winds down.
The Measurable Growth Results
Response time dropped from an average of 6 hours to under 5 minutes. Commercial close rate on leads climbed from 18% to 41%. Revenue from the same ad budget increased 127%—with no increase in spend, only in follow-up speed.
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