Name: AmericaCleanLeads
Address: US
Price range: $$

Diagnosis

The Challenge & Starting Point

Reporting showed impressions and clicks. Nothing in the account connected a keyword to a job that was actually booked and paid for. Budget allocation was based entirely on guesswork—a five-van operation spending $4,200/month with no idea which campaigns were generating revenue.

Execution

What We Engineered & Deployed

Deployed call tracking on every campaign with conversion events defined as confirmed booked jobs—not form fills or calls under 90 seconds. Built a reporting dashboard showing cost per booked job broken down by keyword, campaign, and time of day.

Outcome

The Measurable Growth Results

Attribution revealed that 3 of 8 active campaigns were generating calls that never converted to bookings and were consuming 34% of the monthly budget. Budget was reallocated within 60 days, reducing cost per booked job from $87 to $43 with no reduction in total bookings.

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