Breaking into recurring office contracts from residential work
Client: Office and Commercial Janitorial in Charlotte, NC
The Challenge & Starting Point
A residential cleaning business attempting to win office contracts using the same website and the same ad campaigns. Facility managers bounced immediately—the page spoke to homeowners and addressed none of the compliance, bonding, or SLA requirements commercial buyers require.
What We Engineered & Deployed
Built a dedicated commercial landing page with COI documentation, SLA guarantees, and facility-type compliance callouts above the fold. Added a qualifying inquiry form capturing square footage, site count, and cleaning frequency. Split campaigns so residential and commercial budgets no longer competed for the same clicks.
The Measurable Growth Results
Secured 4 recurring office contracts within 120 days. Inquiries arrived pre-scoped, converting the first call into a site walkthrough rather than a discovery session. Commercial average ticket was 4x the residential average, fundamentally changing the business economics.
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