Scaling a Residential Recurring Service from 11 to 47 Monthly Leads in Austin
Client: Residential Recurring Cleaning in Austin, TX
The Challenge & Starting Point
The business was spending $600/month on generic broad-match Google Ads with a DIY WordPress site. Their cost per lead was $54.20, and over 70% of inbound calls were unqualified inquiries for carpet shampooing or commercial quotes they did not service.
What We Engineered & Deployed
We deployed our high-converting Residential Cleaning template featuring the instant bedroom/bathroom quote calculator. Simultaneously, we restructured Google Ads to tight exact-match keywords (e.g., [recurring maid service austin], [bi-weekly house cleaning austin]) and loaded 450+ negative keywords to eliminate non-residential waste.
The Measurable Growth Results
Inbound lead volume jumped 327% to 47 leads in month two. Cost per lead dropped from $54.20 to $18.60. The business added 18 recurring bi-weekly clients in 60 days, generating an estimated $4,200 in new recurring monthly revenue.
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