Turning a two-van residential round into a full recurring book
Client: Residential Recurring Cleaning in Columbus, OH
The Challenge & Starting Point
Owner-operator running two vans, personally handling every inquiry between jobs. Quotes went out in the evening—by which point most callers had already booked whoever answered first. The site was a single page with a contact form and no pricing visible.
What We Engineered & Deployed
Rebuilt on the residential template with a bedroom and square-footage estimator so a price appears before any form submission. Tap-to-call pinned to the top of the mobile viewport. Exact-match campaigns geo-fenced to a 15-minute drive radius, with a negative keyword list stripping job seekers and commercial inquiries.
The Measurable Growth Results
Booked jobs grew from 14 to 38 per month, filling both vans to capacity. Cost per lead settled at $46.80—at the category benchmark rather than above it. The owner stopped taking calls after 8pm within the first month.
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