Building a letting-agent pipeline instead of chasing tenants
Client: Move-In and Move-Out Turnover in Tampa, FL
The Challenge & Starting Point
Every job was sourced at the last minute from individual tenants, with sharp seasonal swings around end-of-lease dates and near-zero revenue between peaks. Two real estate agent relationships existed but generated sporadic, unpredictable volume.
What We Engineered & Deployed
Built a move-out landing page leading on the security-deposit return outcome, featuring a downloadable deposit checklist as a lead magnet. Created a dedicated inquiry path for letting agents and property managers. Campaign scheduling weighted toward Tampa's peak lease-end calendar months.
The Measurable Growth Results
Letting agent accounts grew from 2 to 11 over 90 days. Each agent relationship converts into a standing arrangement averaging 6–8 jobs per month. Seasonal revenue swings narrowed by 40% as booked-ahead agent volume filled the historically slow off-peak troughs.
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