Replacing one-off site cleans with builder relationships
Client: Post-Construction Builder Clean in Phoenix, AZ
The Challenge & Starting Point
All work came unpredictably through word of mouth from a single general contractor. No web presence, no published method statements, and no way for a new contractor to verify capability before reaching out. The business had no pipeline—only one relationship.
What We Engineered & Deployed
Built a post-construction landing page with a drag-to-reveal before/after transformation slider, phase-based pricing aligned to rough, final, and touch-up stages, and OSHA site safety documentation visible on the page. Campaigns targeted general contractor and developer search terms across the Phoenix metro build corridor.
The Measurable Growth Results
Active repeat builder accounts grew from 1 to 6 over 120 days. Contractors now self-qualify on capability and scheduling before calling, shortening the sales cycle from multiple calls to a single site walkthrough. Each builder relationship compounds across multiple project phases.
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