Winning multi-listing hosts instead of one-off turnovers
Client: Airbnb and Short-Term Rental Turnover in Nashville, TN
The Challenge & Starting Point
Turnovers were booked one listing at a time from individual hosts. Property managers overseeing 10+ listings were the obvious high-value target, but nothing on the website indicated the operation could handle that volume or meet the scheduling precision portfolio managers require.
What We Engineered & Deployed
Built an STR-specific landing page leading on schedule certainty: Airbnb calendar integration, per-turnover flat-rate pricing, and a photo-verified linen checklist. Google Ads targeted property-management search terms rather than generic cleaning keywords, and messaging spoke directly to the metric hosts care about most—guest review scores.
The Measurable Growth Results
Active listings serviced grew from 9 to 31 in 90 days. One property manager relationship now replaces 4–5 individual host accounts. Weekly revenue stabilized as portfolio turnovers run on fixed schedules rather than reactive last-minute bookings.
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