Owning fabric-specific searches instead of generic cleaning terms Backdrop
Website Rebuild45 days Execution Period

Owning fabric-specific searches instead of generic cleaning terms

Client: Carpet, Rug and Upholstery in Minneapolis, MN

Before ACL
1.1%
Mobile conversion
After ACL System
4.6%
Mobile conversion
Key Impact
1.1% to 4.6% mobile conversion
Diagnosis

The Challenge & Starting Point

Traffic was landing but not converting. The page listed services without prices, and customers with expensive rugs or upholstered furniture had no way to assess method, chemical safety, or cost without picking up the phone—a step most visitors skipped entirely.

Execution

What We Engineered & Deployed

Added a fabric-type selector that generates an accurate per-piece price estimate on the spot, a stain gallery showcasing specific before/after results by material, and warranty terms published directly on the page. Ad budget remained identical throughout.

Outcome

The Measurable Growth Results

Mobile conversion rate grew from 1.1% to 4.6%—a 318% lift—with zero increase in ad spend. Total monthly booked jobs increased from 9 to 38 driven entirely by the page doing its job and eliminating the phone-call barrier.

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