
Owning fabric-specific searches instead of generic cleaning terms
Client: Carpet, Rug and Upholstery in Minneapolis, MN
The Challenge & Starting Point
Traffic was landing but not converting. The page listed services without prices, and customers with expensive rugs or upholstered furniture had no way to assess method, chemical safety, or cost without picking up the phone—a step most visitors skipped entirely.
What We Engineered & Deployed
Added a fabric-type selector that generates an accurate per-piece price estimate on the spot, a stain gallery showcasing specific before/after results by material, and warranty terms published directly on the page. Ad budget remained identical throughout.
The Measurable Growth Results
Mobile conversion rate grew from 1.1% to 4.6%—a 318% lift—with zero increase in ad spend. Total monthly booked jobs increased from 9 to 38 driven entirely by the page doing its job and eliminating the phone-call barrier.
Want similar results for your Carpet, Rug and Upholstery?
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