68% CPL Reduction Across Targeted Chicago Neighborhood Campaigns
Client: Residential & Carpet Cleaning in Chicago, IL
The Challenge & Starting Point
Midwest Spotless Cleaners was advertising across all of Chicagoland, resulting in high travel times, wasted clicks from suburbs outside their routes, and a painful $62.00 average cost per lead.
What We Engineered & Deployed
We implemented strict radius and zip-code geo-targeting focused on high-density Chicago neighborhoods (Lincoln Park, Lakeview, West Loop). We updated the site with localized suburb landing sections and bundle calculators for home + carpet cleaning.
The Measurable Growth Results
Cost per lead decreased from $62.00 to $19.80 while lead quality increased. Midwest Spotless signed 26 recurring weekly house cleaning clients and reduced technician drive time by 35%.
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