Slashing Cost Per Lead by 65% for a Commercial Janitorial Provider in DFW
Client: Commercial Office Janitorial in Dallas-Fort Worth, TX
The Challenge & Starting Point
Lone Star Janitorial Solutions wanted high-ticket office and medical facility contracts across the Dallas metroplex. Their previous agency ran mixed campaigns that burned ad budget on residential maid searches, yielding a prohibitive $88.50 cost per lead with low proposal close rates.
What We Engineered & Deployed
We launched our Commercial Janitorial Conversion Template, complete with a square-footage RFP estimate tool, COI trust badges, and security clearance verifications. In Google Ads, we implemented negative keyword lists blocking all residential terms and bid exclusively on high-intent B2B search terms like [medical office cleaning dallas] and [commercial janitorial contract dallas].
The Measurable Growth Results
Commercial CPL plunged by 64.7% to $31.20. Over 90 days, Lone Star closed 8 recurring commercial facility contracts representing over $11,500 in monthly recurring janitorial revenue.
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