Scaling an Airbnb Turnover Service from $800 to $3,200/mo Ad Spend at 5.2x ROAS
Client: Airbnb & STR Turnover Service in Miami, FL
The Challenge & Starting Point
Coastline Turnover Pros specialized in same-day turnover cleaning for short-term rental hosts in Miami Beach and Brickell. They had steady word-of-mouth clients but could not scale paid acquisition without their CPL spiraling out of control during high-demand winter tourism months.
What We Engineered & Deployed
We built a dedicated STR turnover landing page highlighting same-day linen turnaround, automated calendar sync with Hostaway/Guesty, and photo inspection proof. We created daytime scheduled ad schedules capturing property managers searching between 9 AM and 2 PM checkout windows.
The Measurable Growth Results
As we scaled monthly ad spend 4x from $800 to $3,200, cost per lead held steady at $16.80. Coastline onboarded 34 new Airbnb hosts with over 90 combined properties, generating an estimated 5.2x return on total ad spend.
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