Why Commercial Needs Its Own Setup
Commercial cleaning buyers are fewer, slower to decide and worth much more. A single office contract can be worth more each month than a dozen residential clients. But the searches are rarer and each click often costs more. If commercial keywords share a campaign with residential ones, cheaper homeowner searches tend to take the budget.
The first rule: a separate commercial campaign with its own budget, keywords, ads and landing page. For the economics, see commercial vs residential cleaning profitability.
Keywords: Search by Building Type
An office manager at a dental practice types "dental office cleaning", not "commercial cleaning services". Build one ad group per type of building you serve:
The full commercial list is in our cleaning service keywords by niche.
Negatives Are Even More Important Here
Two groups waste commercial budgets:
- Homeowners: block house, home, apartment (in office campaigns), maid, residential, move out.
- Other cleaning companies: block bids, bidding, contracts, subcontract, how to get, start, franchise, supplies, jobs. Searches like "janitorial bids" and "cleaning contracts for small businesses" come mostly from other cleaners looking for work.
Start with our negative keyword list and check your search terms every week.
Ads That Speak to Facility Managers
Facility managers worry about reliability, liability and not having to chase their cleaner. Write to those worries:
Headlines: Office Cleaning in [City] · Insured, Bonded & Background-Checked · After-Hours Cleaning, No Disruption · Free Walkthrough & Fixed Monthly Quote
Callouts: Certificate of Insurance Provided · Dedicated Account Manager · Supplies Restocked · Consistent Crew
More options are in Google Ads assets for cleaning companies.
The Landing Page Goal: a Walkthrough
Commercial buyers rarely book online. The page should make it easy to request a walkthrough or quote. Ask for business type, approximate square footage, number of sites and cleaning frequency, so you can prepare a quote. Add your insurance details, the type of buildings you clean, a sample cleaning checklist and how you handle missed tasks. Pricing these jobs is covered in how to bid commercial cleaning per square foot.
Schedule and Follow-Up
- Run commercial ads mainly on weekdays during business hours, when decision-makers are working. See schedule settings.
- If you buy leads, read pay per lead for commercial cleaning before you sign up.
- Answer commercial enquiries fast and book the walkthrough on the first call. Phone-first ads help here: see call ads for cleaning businesses.
- Expect a longer cycle. A walkthrough this month may become a contract next month, so track leads to signed contracts, not just enquiries.
Google Ads works best alongside direct outreach. See how to get office cleaning contracts without cold calling.
Want a commercial campaign built around the buildings you clean? Book a free strategy call below.
Frequently Asked Questions
Do Google Ads work for commercial cleaning?
Yes, when commercial keywords run in their own campaign, ads speak to facility managers, residential and competitor searches are blocked, and the landing page asks for a walkthrough rather than an online booking.
What are the best keywords for commercial cleaning services?
Keywords naming the building type and city, such as “medical office cleaning [city]”, “after hours office cleaning” and “janitorial services [city]”. Avoid “janitorial bids” and “cleaning contracts”, which are mostly searched by other cleaners.
How do I stop homeowners clicking my commercial cleaning ads?
Add residential negatives such as house, home, maid and residential to the commercial campaign, and write ads that clearly mention offices or facilities.
